In Case of Emergency (I.C.E.)
I.C.E. (In Case of Emergency) was an idea originally conceived by Bob Brotchie, a Paramedic in Britain in May 2005.
His idea was to have everyone add a contact in their cell phone named I.C.E. This contact would be the name and telephone number of the person they would like contacted in the event of an emergency.
Testimonials
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